Why does branding matter?

we’re answering your biggest branding questions

what makes a brand successful?

When a customer gets the same feeling whether they’re shopping with you in person, online, or engaging in your social media, this is success!

how can you make yourself stand out from the crowd?

Be authentically you! Your brand is unique for a reason, and we’ll help you showcase all the great things that make your small business stand out.

why is a website important for a small business?

A website is a key component of your business. When trying to reach people in and beyond your small town, your website and socials can often provide the ‘first impression’ of your business. A branded website is an extension of your customer experience and, when done well, will give customers that same feeling as if they were walking into your shop or business in person.

why is social media important for a small business?

In the digital age, social media is not just an option, it's a necessity for small businesses. It's a game-changer that connects, engages, and grows your brand. It opens doors to new possibilities, propelling your business to success. We encourage you to embrace social media's power as your secret weapon to help your small business thrive.

If you’re looking for help in this area, we’ve created an online social media course to help you authentically and effectively engage with your audience, and it’s specifically created for small towns and small businesses. Learn more about our social media course here.

why Squarespace?

We LOVE Squarespace and believe it’s one of the easiest platforms to be able market your offerings, manage, and maintain. It’s great for small businesses! For that reason, we’ve created our templates specifically for use on Squarespace sites.